Fans have joked that Hailey Bieber should split with husband Justin Bieber now that she’s sold her Rhode beauty brand an eye-watering sum, DailyMail reports.
The model, Hailey Bieber, 28, announced on Wednesday that Rhode had been acquired by E.l.f. Beauty in a deal that valued her three-year-old company at $1 billion.
The deal sent fans into a frenzy, with many calling for the nepo baby to ditch Justin now that she’s found fame and fortune on her own.
‘Just a casual Hailey Bieber observer but she needs to take that $1B money and run from that man,’ wrote one.
Another joked, ‘HAILEY GET THAT DIVORCE NOW BEFORE JUSTIN STEALS THAT MONEY.’
Meanwhile, Justin had a very measured response to Hailey’s big business deal following the backlash he received over his reaction to her first Vogue cover.
Instead of writing a gushing caption about Hailey’s success, Justin instead just reposted Hailey’s own statement to his page.
Fans were quick to notice his silence, with many stating that Hailey must have banned him from writing social media captions in the wake of his Vogue scandal.
‘Daddy’s not allowed to do captions anymore,’ wrote one, while another added, ‘Bro’s in caption jail.’
A third wrote, ‘Not writing a caption but posting hers , she def yelled at him lmao.’
Earlier this month, Bieber was on the receiving end of substantial backlash after revealing he cruelly told Hailey that she would never grace the cover of Vogue during a heated argument.
On the same day his spouse, 28, achieved her dream, the troubled pop star divided the internet over his Instagram post congratulating her on the feat.
The Sorry hitmaker’s sense of humor did not land with his or Hailey’s fans as he divulged why her Vogue cover was a full circle moment for them as couple.
‘Yo this reminds me when Hailey and I got into a huge fight. I told Hails that she would never be on the cover of Vogue. Yikes, I know, so mean. For some reason because I felt so disrespected I thought I gotta get even,’ he explained.
Justin continued: ‘Think as we mature we realize that we’re not helping anything by getting even… we’re honestly just prolonging what we really want which is intimacy and connection.’
He concluded his post by writing a message directly to Hailey, which read: ‘So baby u already know but forgive me for saying u wouldn’t get a Vogue cover cuz clearly I was sadly mistaken.’
Many saw his caption as a backhanded compliment and something ‘so unnecessary’ to share with his more than 294 million Instagram followers.
‘It’s okay to have secrets Justin,’ one commented.
Another wrote: ‘You couldn’t waterboard this information out of me lmao.’
‘Why would you write something like that… put that phone down please,’ a third urged.
Others criticized him for accidentally writing ‘sadly mistaken’ versus ‘happily’ mistaken, since he obviously meant to congratulate her on the achievement.