Kim Kardashian West has announced the official date for the release of her cosmetic line, the KKKBeauty concealers. The reality TV celebrity who shared the news on her social media page, put up a shoot of her mother Kris Jenner and her Grandmother, all wearing blonde as they pose of Allure Magazine. The mother of three who seems to have gone into full-time cosmetic, shard why she is launching the new line of product, and the initial delays. While speaking to Allure Magazine, she said:
“More important than reaching a launch date was getting the perfect formulas,” “Not only did I want to make sure there were some ingredients to treat the signs of aging like ceramides and marine collagen, but I also wanted a blendable product that you could really build to achieve that lighter undereye effect without the concealer creasing.” She told Allure Magazine.
While making her March 23rd announcement for her KKWBeauty Concealer Kits release date, she put up a stunning photo of three generation of her grandmother, her mother, and herself, with this caption.
MARCH 23 CONCEALER KITS launching on KKWBEAUTY.COM thanks to my mom & grandma for being the best models and going blonde for this shoot! I’m so proud that my concealers have anti aging properties and we used models ranging from their 20’s to 80’s! Go to @kkwbeauty to see all of our swatches and product shots