Popular Nigerian rapper, Olamide Adedeji who is better known as Baddo or BaddoSneh has announced that his record label, YBNL has entered into a Joint Venture deal with an American based record label, Empire.
Olamide Adedeji who records mostly in Yoruba, his native tongue and English, since his breakthrough into the Nigerian music industry in 2011, when he released his debut studio album Rapsodi, has in a way been setting the pace in the industry, with different dance moves, street slangs, and even fashion.
He is one of those that popularized the indigenous rap in Nigeria, a move that has seen virtually all upcoming rappers, and even Afrobeats or Afro-pop all singing in the local language and pigin English.
The founder and President of YBNL, taking to his social media page on Tuesday 18th February 2020, shared some photos from the signing ceremony held in the United States of America, with a caption that reads:
“Happy to announce that YBNL and Empire got a joint venture deal. Myself and Fireboy with any other act I sign next ready to shake the world,” he said.
This announcement from Olamide Adedeji makes him the latest Nigerian artiste that will be going into a collaboration with an International label, after the likes of Davido, Wizkid, Burnaboy, Tiwa, Timi Dakolo, and others.
Also, these international record labels have links, as Empire which just signed Olamide also has a business partnership deal with Universal Music Group that recently signed Tiwa Savage.
So, technically, Olamide Adedeji and Fireboy are record mate with Tiwa Savage and other Nigerians and International artistes operating under the label.
In case you do not know, Empire is an American distribution company and record label founded in 2010 by San Francisco-based executive Ghazi Shami, and it has itsheadquarter in San Francisco, California with offices in New York City, London, and Atlanta.
EMPIRE first made its name as a distribution company that catered primarily to hip-hop artists, with a clientele that was largely comprised of young, up-and-coming MCs looking to release a project and veteran rappers releasing work outside the traditional label system. But it quickly saw its reputation bolstered by the quality of its releases, from Kendrick Lamar’s 2011 indie album Section.80 was distributed by EMPIRE.
In the past two years, EMPIRE has also seen success on the charts and at the Grammys. DRAM and Lil Yachty’s inescapable 2016 hit “Broccoli,” released via EMPIRE/Atlantic, reached No. 5 on the Hot 100 and landed a best rap/sung collaboration Grammy nom, while Fat Joe and Remy Ma’s “All The Way Up,” feat. French Montana (RNG/EMPIRE), became Joe’s highest-charting song in a decade and landed Grammy nominations for best rap song and best rap performance in 2017.
EMPIRE was the company that released XXXTentacion’s debut album, 17, which landed at No. 2 on the Billboard 200 last fall. That success helped Shami land on Billboard‘s Hip-Hop Power Players and Indie Power Players lists in 2017.
Also, Olamide might not have the reach that Davido, Burnaboy and Wizkid have outside of Nigeria, but his fan base in Nigeria, and Africa in general, shows he will deliver the good for Empire, and him bringing Fireboy with him, clearly shows he is ready to try something outside of his comfort zone, and we cannot wait!
After the announcement, he took to his twitter to also confirm that Fireboy and himself will be dropping a separate new album under their new joint venture, to kick start their new deal. He said:
“Time to get to work and serve you guys new Baddo album and new Fireboy album…who’s ready ?” he said.