Kim Kardashian and Beats by Dre have just unveiled their new collection, as they partner on new headphones as the makeup mogul expands her business lines.
Kim Kardashian and Beats announced the collaboration on Tuesday on their official social media handle, unveiling a collection modelling three neutral-toned versions of the brand’s popular Fit Pro earbuds of her own design.
In an Instagram teaser video she posted earlier today, the reality star wore a metallic bronze zip-front crop top and matching bike shorts as a team applied her makeup and adjusted the headphones in her ear.
In another post, Kardashian models what appears to be the Skims Essential Scoop Neck Bodysuit ($68) with a pair of her brand’s Utility Sport Shorts ($58), all in a bone shade close to one of the colour offerings of her new earphones.
“I wanted to break away from the idea that headphones have to be colourful to make a statement,” Kardashian said in a press release.
Indeed, she said she “always just not really vibed” with bright buds in a series of Instagram stories showing off her new collab.
“I wanted these to really blend in a little bit more,” she explained.
The earbuds, which will be available for purchase on the Apple website August 16, retail for $199.99 and are offered in “Moon,” a light cream shade; “Dune,” a dark tan; and “Earth,” a rich cocoa brown colour.
Neutrals are a natural choice for the Skims founder, who often wears shades of cream, brown, black, silver and gray these days (with the occasional pops of pink for good measure).
Her Skims apparel line features the same colours in its lineup of shapewear, swim, underwear and lounge pieces, and now the former Mrs. West can match her headphones to her outfits.
In a behind-the-scenes video, Kardashian wearing a silver latex bodysuit said she already used Beats and actually found an artist to paint her headphones in neutral colours before deciding to approach the brand about creating them.
She added that headphones don’t “have to be anything loud. It can just blend in with what you are wearing. It’s kind of a statement.”