Kanye West has reportedly finalised his company, Yeezy Gap logo deal, which looks exactly like what Yeezus envisioned when this deal came together, reports say.
According to TMZ, which reported the finalisation of the Yeezy Gap logo deal, stated that Kanye’s company filed legal documents locking up the rights to the new logo design for his fashion line and the branding is pretty much the same logo Ye first tweeted out last summer when he announced his 10-year deal with the retailer.
It’s clearly a play on the original Gap logo only instead of “GAP” in white block lettering inside a blue square, the letters spell out “YZY” and the blue square has rounded edges.
The documents, obtained by TMZ, also shed some light on what to expect to see from Yeezy, in all types of clothing, also footwear, headwear, accessories and bags.
Filing these docs to protect the official logo makes a lot of sense, as Yeezy Gap is reportedly planning to introduce merch in the first half of this year, and Gap’s has huge expectations for the spinoff brand — $1 billion in sales.