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27th September 2022

BetterUp: Prince Harry Joins Mental Health Company As CIO

BetterUp: Prince Harry Joins Mental Health Company CIO
BetterUp: Prince Harry Joins Mental Health Company CIO

Prince Harry, a few weeks after the Duke and Duchess of Sussex interview with media mogul, Oprah, is reportedly to have taken up a new job at mental health company BetterUp.

According to reports by the Wall Street Journal, Prince Harry will become chief impact officer at the coaching and mental health firm, BetterUp.

The duke will advocate publicly on topics related to mental health as part of his work, and will also be involved in product strategy decisions, according to the WSJ.

Harry has spoken on several occasions about his own personal struggle to come to terms with the sudden death of his mother Diana, Princess of Wales, when he was 12.

Earlier this year, Harry and his wife Meghan Markle confirmed they would not be returning as working members of the royal family.

Buckingham Palace said the pair’s responsibilities and duties, such as honorary military appointments and royal patronages, would be returned to the Queen and then shared among working members of the royal family.

The couple announced their decision to step back from royal duty in January 2020, saying they would be beginning a new life as financially independent royals.

They formally stepped down as senior members of the British royal family on 1 April 2020 and have since given up the use of their royal titles and relocated from London to California with their son Archie.
Since stepping down from their duties, the Sussexes have signed deals with Spotify and Netflix estimated to be worth more than £100m.

The company in a statement on Tuesday, confirmed Harry’s appointment, where they said:

“It is with great pleasure and excitement that we welcome our first Chief Impact Officer: Prince Harry, The Duke of Sussex. We are energized by his model of inspiration and impact through action. 

As a true citizen of the world, he has dedicated his life’s work to bringing attention to the diverse needs of people everywhere and advocating for mental health initiatives: from founding the Invictus Games, a platform for service personnel to use sport as part of their psychological and physical rehabilitation, to launching Sentebale, which supports the mental health and wellbeing of young people affected by HIV in Lesotho and Botswana.

As a member of the BetterUp executive team, Prince Harry will expand on the work he’s been doing for years, as he educates and inspires our community and champions the importance of focusing on preventative mental fitness and human potential worldwide,” the statement said.  

Harry on his part, explained in details why he is joining BetterUp, saying:

“First of all, I am really excited to be joining the BetterUp team and community! Thanks for having me.

I firmly believe that focusing on and prioritising our mental fitness unlocks potential and opportunity that we never knew we had inside of us. As the Royal Marine Commandos say, ‘It’s a state of mind.’ We all have it in us.

Being attuned with your mind, and having a support structure around you, are critical to finding your own version of peak performance.

What I’ve learned in my own life is the power of transforming pain into purpose. 

During my decade in the military, I learned that we don’t just need to build physical resilience, but also mental resilience. And in the years since, my understanding of what resilience means — and how we can build it — has been shaped by the thousands of people and experts I’ve been fortunate to meet and learn from.  

When I first met Alexi, we instantly recognised a shared passion for helping others realise their full potential. As our conversations continued, it became even more clear that we hold a similar philosophy on mental health: that we must proactively take care of our minds. 

In addition to this shared philosophy, what caught my attention about BetterUp was that the company’s mission to unlock the potential in people everywhere necessitates innovation, impact, and integrity. Their team has been delivering on that work for years. I was also impressed by the scale and opportunity for impact – the ability to change millions of people’s lives for the better, through a combination of human connection, leading technology, and behavioural science. 

I’ve personally found working with a BetterUp coach to be invaluable. I was matched with a truly awesome coach who has given me sound advice and a fresh perspective. And because we believe in strengthening our own mental fitness, our entire Archewell team also has access to BetterUp coaching. 

As BetterUp’s first Chief Impact Officer, my goal is to lift up critical dialogues around mental health, build supportive and compassionate communities, and foster an environment for honest and vulnerable conversations. And my hope is to help people develop their inner strength, resilience, and confidence.

In this new role, I’ll be focused on four key areas: 

  • Driving advocacy and awareness for mental fitness. We can and will elevate the global conversation around our mental health. What we’re doing is about equipping people to thrive. Whether you’re performing at the highest level, or want to get to the next level, or just want to get started, it’s all about having the specialised resources, preparation, and human connection to back you up — whatever the challenge. 
  • Guiding BetterUp’s social mission and impact to bring the science of peak performance and human potential into the hands of people worldwide.
  • Influencing the vision of BetterUp’s platform, community, and member experience. I’m excited to help shape their already extensive library with content and resources on mental fitness and to share new stories and voices. To start, I’ve invited BetterUp to work with ‘Peak State: Mental Fitness’, a platform I helped establish which provides practical online tools to enhance our mental fitness.
  • Expanding BetterUp’s global community of thought leadership, coaches, customers, and members through outreach and strategic planning. 

Self-optimisation is not about fixing something that’s broken. It’s about becoming the best version of ourselves, with whatever life throws at us — someone who is ready for the next challenge and can meet setbacks with courage, confidence, and self-awareness. 

This is what BetterUp is making possible, and I look forward to being on this journey with you.

Join the community to get access to insights, advice, and tools on reaching your true potential, and be the first to learn about new content and programmes on mental fitness and resilience that I’ll be developing,” he said.

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