Kim Kardashian West’s makeup line KKW Beauty is on the verge of giving up a treasure trove of beauty secrets to another cosmetics company or at least that’s what one company fears, TMZ reports.
According to the report, KKW Beauty is being sued by Seed Beauty, a company that claims there’s a concrete threat KKW beauty will disclose Seed’s metaphorical secret sauce if Kim’s company gets bought out.
TMZ said documents obtained by them showed Seed Beauty says it went through this with Kylie Jenner’s old parent company, King Kylie, back in 2016 when Seed used its valuable trade secrets to grow that brand, which was acquired by Coty in 2019.
In the suit, Seed says it warned Kylie not to disclose trade secrets during that deal but didn’t get much reassurance.
Now, with Coty seemingly on the verge of acquiring Kim’s beauty line, Seed Beauty says it’s again deathly afraid Coty, the competition, will gain Seed’s precious intel from KKW beauty.
Seed Beauty claims it started working with KKW Beauty about a year after it started working with Kylie Cosmetics.
Now, Seed Beauty is asking the judge for an injunction blocking KKW from revealing its trade secrets and business practices to Coty and other damages.