Dr Linda Ikeji opens up on her journey through the business of Blogging, as those that are already into it will know that it is not an easy job, as discovering it is one thing ,while staying on it and being consistent is another thing entirely. But if there is anyone especially in Nigeria that has mastered the art of blogging and staying consistent on it for over a decade making billions from it, is no other than Dr Linda Ikeji
The founder of MF&B magazine, and Lindaikejisblog, Dr Linda Ikeji without a doubt, has maintained a firm hold on the title of the richest Nigerian blogger that we know of, as through her sheer determination and hunger for success, she has turned what she initially took as a past time hobby into a multi-billion naira news platform.
Linda Ikeji who is never shy to share and inspire millions of youths on how to achieve their dreams, on Wednesday 4th December 2019, took to her social media account to share her road to riches after so many obstacles running a fashion magazine and modelling show in Lagos.
The mother of one, taking to her Instagram, said her journey to becoming a billionaire through blogging, started by accident, and it was in 2006 when she was just 26!
As Linda Ikeji recalled, saying: “Every single year, from 2004 until 2010, I organized a fashion show called Style Night. I started from Fantasy land in Ikoyi (I was 24), 11.45 night club in Ikoyi, Moods bar in Surulere, Golden Gates in Ikoyi etc.
For 7 straight years, I did Style Night, no matter how difficult it was to pull it off and it was crazy difficult. To get sponsors, I would go on the road for 3 dedicated months, mostly by myself. I would go from one company to the other with proposals and photos from the previous edition. Sometimes I didn’t get past the reception, sometimes I was lucky to meet marketing managers or owners of the company.
The highest sponsorship I ever got was N500k, I got a few N200k, N100k and products. By the time I put all that money together, it was enough to pay the models, venue, music, food etc but never much left for me after the event. But I was grateful that I was always able to pull off the show every year.
For three straight months, I would wake up very early and hit the road before 8 am. I always had a list of companies to go…some of them I went to several times until I met someone who would either tell me yes or no, or I’d been left at the reception several times, I knew I was wasting my time.
For me to get 3 or 4 sponsors for Style Night, it meant I had asked at least 15 companies. I remember those lonely, desperate drives around Lagos, going from one company to the other, begging God to please let them give me positive feedback. 90% of the time, it wasn’t. But I never lost faith or gave up.
I was preparing for Style Night in 2011 when I realized I was making more money blogging than anything else I’d ever done until that point. So I cancelled style night and dedicated all my time and energy on blogging” she said.
She continued her story saying: “from 2006 to 2009, I published 5 editions of FM&B (Fashion, Modeling & Beauty) magazine. I gave it up in 2009 after a series of unfortunate incidents including being arrested for owing a community bank N190k 😭😭 which I borrowed to add to the money I had to print the magazine and vendors taking your magazine and not paying you a dime.
I did an official launch of the magazine in 2006 at Golden Gates restaurant in Ikoyi. I was 26 and was so hopeful. I was sure this was the venture that would change my life! Lol. Because of my love for writing, I opened my blog a few months after I launched my magazine and never imagined that platform which took me less than 5mins to open would be it and not other things I’d dedicated my time, put my blood, sweat and money into.
When you swipe, the last photo is the magazine I never got published. The 6th edition. Even after being arrested for owing money, I was still determined to continue. But the printer I gave money to print the magazine disappeared with my money! 😭😭. I should have known better because he charged me way less than others did. I was so happy, not knowing he had no intentions of printing the magazine. Lol. Anyway, after that experience, I was done. That was the end of FM&B. But it wasn’t the end of my dreams! I continued to struggle.
6 years later, I would buy a N500million home in one of the choicest areas in Lagos. And I paid cash! 😉. Trust me when I say God is seeing your struggles and if you never give up, He will show up and uplift you in ways you never thought possible!
it’s okay to give up on SOME dreams. Just don’t give up on YOUR dream. There’s a difference! Kisses!” #lindaikeji concluded.