Model Emily Ratajkowski graced the runway for Gucci at Milan Fashion Week – but fans roasted her ‘wobbly’ and ‘ridiculous’ strut as she made her way down the catwalk, Daily Mail reports.
According to the report by Daily Mail, Emily Ratajkowski, 34, sported a silver, crystal-encrusted bodycon dress, which was paired with bedazzled heels, diamond earrings, and a matching purse.
Her hair was styled in a slick updo, leaving some of her hair framing half of her face in a dramatic look, which also featured bold, smokey eye makeup.
The show marked the first under new artistic director Demna, who was the previous creative director of Balenciaga.
However, while the show should have been all about the brand-new era for Gucci, fans turned their attention to Ratajkowski’s walk, as it appeared a lot more dramatic than usual, drawing a furious response from fans.
The clip of Emily Ratajkowski was posted on Dazed Fashion’s Instagram page, garnering over 400,000 views and hundreds of comments.
‘Love her, but this isn’t a runway walk,’ one person wrote.
Another agreed, ‘Looks a little bit wonky.’
‘When one of your heels breaks and you still have to get home,’ someone else joked.
A second user typed, ‘Is it her first day using her legs?’
‘Drunk as f*** tryna walk home from the NYE party,’ one person chimed in.
‘POV: walk of shame with no shame,’ another commented.
One person wrote, ‘Girl is struggling. No more runways for you, stick to commercial modeling.’
During the show, Ratajkowski was also joined by icons Demi Moore and Kate Moss.
In a pre-show open letter, Demna penned that the occasion was ‘the birthday’ of his ‘vision’ for Gucci.
‘My vision of Gucci is about the coexistence of heritage and fashion,’ part of the letter read.
‘Here they are not opposites, they are lovers. Gucci only exists when both are in sync, when both nourish each other,’ the message continued.
‘Gucci is binary and unique because of it. This first Gucci show introduces a universe of people, archetypes, consumers and dress codes that will shape my design language moving forward,’ he wrote.
‘It is a beginning, but it is intentional and fully formed. It is a foundation that begins my story of Gucci.’
The runway debut comes just a few days after the brand was roasted for promoting the show with an advertisement made from artificial intelligence.
The ad, which was posted to the brand’s official account on X (formerly Twitter) on Monday, showed an older woman wearing a fur coat walking through a restaurant, as young men at various tables stared up at her.
However, at the bottom of the post, the brand disclosed that the advertisement was ‘created with AI,’ much to the dismay of fashion lovers who flooded in with furious responses.
It drew a furious response from fans of the brand online.
‘If you’re going to call yourself a luxury brand and charge that much for your products, people expect artistry,’ one user typed.
‘Creating an ad with AI is a direct slap in the face to your own industry that is supposed to be about highly-skilled artisans. This is why no one should take these brands seriously and support REAL local artists instead.’
Someone else agreed, ‘I thought the whole idea of luxury is doing things the hard way. Sticking to high craftsmanship ideology, handmade with passionate labour. But you couldn’t just get a studio, model, extras and take a photo?’
Currently, the brand is estimated to be worth $11.6 billion.