Elon Musk has confirmed that the Twitter’s new CEO as NBCUniversal’s Linda Yaccarino, an executive with deep ties to the advertising industry has been officially be named as the new head.
“I am excited to welcome Linda Yaccarino as Twitter’s new CEO of Twitter!” Musk wrote in a Friday tweet. He added that Yaccarino “will focus primarily on business operations, while I focus on product design & new technology.”
Yaccarino has worked at NBCUniversal for nearly 12 years — with her team generating more than $100 billion in ad sales since 2011, her company bio notes.
According to LinkedIn, Yaccarino previously served as NBC’s chair for advertising and client partnerships and as president of cable entertainment and digital advertising sales. Prior to her time with NBC, Yaccarino worked at global entertainment company Turner for almost two decades.
Yaccarino interviewed Musk on a Miami stage last month in front of hundreds of advertisers.
Luring advertisers is critical for Musk and Twitter after many fled in the early months after his takeover of the social media platform, fearing harm to their brands in the ensuing chaos.
Musk said in late April that advertisers had returned, but provided no details.
Elon Musk has confirmed that the new CEO for Twitter, or X Corp. as it’s now called, will be NBCUniversal’s Linda Yaccarino, an executive with deep ties to the advertising industry.
“I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk wrote in a Friday tweet. He added that Yaccarino “will focus primarily on business operations, while I focus on product design & new technology.”
Yaccarino has worked at NBCUniversal for nearly 12 years — with her team generating more than $100 billion in ad sales since 2011, her company bio notes. According to LinkedIn, Yaccarino previously served as NBC’s chair for advertising and client partnerships and as president of cable entertainment and digital advertising sales. Prior to her time with NBC, Yaccarino worked at global entertainment company Turner for almost two decades.
Luring advertisers is critical for Musk and Twitter after many fled in the early months after his takeover of the social media platform, fearing harm to their brands in the ensuing chaos.
Musk said in late April that advertisers had returned, but provided no details.
In mid-November, just a few weeks after buying the social media platform for $44 billion, he told a Delaware court that he does not want to be the CEO of any company.
More than a month later, he tweeted in December: “I will resign as CEO as soon as I find someone foolish enough to take the job.” The pledge came after millions of Twitter users asked him to step down in a Twitter poll the billionaire himself created and promised to abide by.
In February, he told a conference he anticipated finding a CEO for San Francisco-based Twitter “probably toward the end of this year.”